Of all the social media that emerged over the last few years Pinterest doesn’t seem to have a very cool reputation. The digital pin board is suffering of an image problem: it is thought to be populated primarily by elderly women who use it to exchange knitting patterns. There is of course nothing wrong with that, but apparentlyas a social medium you’re only taken seriously when you’re used by trendy food vloggers (Instagram), bored adolescents (Snapchat) or populist politicians (Twitter). Visual But on reflection Pinterest appears to have a much more diverse group of users. Women are, indeed, the majority, but one-third of all pinners...
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