Tagged: roermond

Image of an aluminium Greek temple, iluminated with lights in many colors, mounted on panels on the facade of the Euramax factory in Roermond, The Netherlands

The Aluminum Temple That Would Never Be

“Unlimited freedom of design!”, that’s what Euramax offered in the competition for an image on the main facade of their factory in Roermond, the Netherlands. The competition was organized to promote their Aludesign panels on which every conceivable image can be printed. Unlimited freedom, that’s rather difficult for a designer. Luckily, the shape of the facade provided some clues: The Parthenon That sloping roof, the windows, the brick plinth … You only see it when you get it, Johan Cruyff would say. And when I got it I could only see a Greek temple. An aluminum temple, with a prominent...